Jasper
Overview
Jasper is a comprehensive AI content creation platform designed specifically for marketing teams and content creators. Built to help businesses scale their content production while maintaining quality and brand consistency, Jasper combines powerful AI writing capabilities with collaboration features, templates, and brand controls.
With its specialized marketing focus, Jasper helps teams create everything from social media posts and email campaigns to long-form blog content and ad copy. The platform's AI understands marketing principles and can generate content optimized for conversion, engagement, and search visibility.
Key Features
Jasper Chat
Conversational AI interface trained specifically for marketing and content creation, allowing natural language interaction to generate and refine content.
Documents Editor
Collaborative document editor with AI assistance for creating long-form content, with features like content rewriting, tone adjustment, and grammar checking.
Templates Library
Over 50 pre-built templates for common marketing content types including AIDA framework, PAS framework, blog posts, product descriptions, and social media content.
Brand Voice & Guidelines
Train Jasper on your brand voice, style guides, and product information to ensure all AI-generated content maintains consistent brand messaging.
Team Collaboration
Multi-user access with permission controls, shared content libraries, and collaborative editing features for seamless team workflows.
SEO Mode
Integration with Surfer SEO to optimize content for search engines, with keyword suggestions, content scoring, and readability analysis.
Use Cases
Blog Content Creation
Marketing teams use Jasper to outline, draft, and optimize blog posts at scale, maintaining consistent quality while significantly reducing production time.
Ad Copy Generation
Quickly generate and test multiple versions of ad copy for different platforms, audiences, and campaign objectives to improve conversion rates.
Email Marketing
Create compelling email subject lines, body content, and calls-to-action that drive engagement and conversions across email campaigns.
Social Media Content
Generate platform-specific social media posts, captions, and hashtag suggestions that align with brand voice and campaign objectives.
Product Descriptions
Create compelling, benefit-focused product descriptions that highlight key features and address customer pain points to drive sales.
Brand Messaging
Develop consistent brand messaging across all marketing channels, ensuring alignment with brand guidelines and target audience preferences.
Pricing
Creator
Per month
- 50,000 words per month
- Jasper Chat
- 50+ templates
- Documents editor
- Browser extension
- No brand voice features
Teams
Per month
- 100,000 words per month
- Everything in Creator plan
- Brand voice customization
- SEO mode
- Team collaboration features
- Shared content library
Business
Contact for pricing
- Custom word limits
- Everything in Teams plan
- Advanced brand controls
- API access
- Dedicated account manager
- Custom onboarding & training
All plans include a 7-day money-back guarantee. Annual billing offers a 20% discount.
Alternatives to Jasper
Copy.ai
AI writing tool with a focus on marketing copy and a generous free tier for small businesses.
Learn MoreWritesonic
AI content platform with specialized features for e-commerce and factual accuracy.
Learn MoreChatGPT
More general-purpose AI assistant with strong writing capabilities but fewer marketing-specific features.
Learn MoreUser Reviews
Sarah Martinez
January 15, 2024"As a marketing director for an e-commerce company, Jasper has transformed our content production process. The templates are incredibly useful for creating consistent product descriptions at scale, and the brand voice feature ensures everything sounds like us. We've increased our content output by 3x while maintaining quality. The SEO mode has also helped improve our organic traffic significantly."
Michael Chen
November 8, 2023"Jasper has been a game-changer for our content agency. The collaboration features make it easy to work with our team of writers, and the AI helps with everything from ideation to polishing final drafts. It's particularly strong for marketing content like emails and social posts. The only downside is the word limit on the lower tiers - we quickly outgrew the Creator plan and had to upgrade to Teams."
Emily Wilson
March 2, 2024"I'm a solo entrepreneur running multiple online businesses, and Jasper has been invaluable for creating content across all my channels. The templates save me hours of work, and Jasper Chat is great for brainstorming ideas when I'm stuck. The content is generally high-quality, though it sometimes needs editing for my specific voice. The Chrome extension is also super helpful for quickly generating content while working on other platforms."
Frequently Asked Questions
How does Jasper differ from general AI tools like ChatGPT?
While general AI tools like ChatGPT can write content, Jasper is specifically optimized for marketing and content creation. It offers specialized templates for marketing formats, brand voice customization, SEO optimization features, and collaboration tools designed for content teams. Jasper's AI is trained to understand marketing principles, conversion copywriting, and content strategy, making it more effective for professional marketing content production.
Can Jasper create content in multiple languages?
Yes, Jasper supports content creation in over 30 languages, including Spanish, French, German, Italian, Portuguese, Dutch, Japanese, and Chinese. The quality is generally strongest in English, but Jasper can effectively generate and translate marketing content for international campaigns. The platform also allows you to specify tone, style, and brand voice parameters across languages.
How does the word limit work in Jasper plans?
Jasper plans include monthly word limits that reset each billing cycle. Words are counted when you generate content using any of Jasper's features, including Chat, Documents, and templates. Editing or formatting existing content doesn't count against your limit. If you reach your word limit before the end of your billing cycle, you can purchase additional word packs or upgrade to a higher plan. Unused words don't roll over to the next month.
Is content created with Jasper original and plagiarism-free?
Jasper is designed to generate original content, and the company states that its AI models are trained to avoid plagiarism. However, as with any AI tool, there's always a small risk of content similarity, especially for common phrases or industry-specific terminology. Jasper includes a plagiarism checker (powered by Copyscape) as an add-on feature that can be used to verify originality. For critical content, it's recommended to run plagiarism checks and have human editors review the output.